Privacy-oriented search engine DuckDuckGo says it will “protect” against tracking web pages with Google’s Accelerated Mobile Pages Framework (or AMP) enabled. “When you upload or share a Google AMP page anywhere from DuckDuckGo apps (iOS/Android/Mac) or extensions (Firefox/Chrome), the original publisher’s web page will be used instead of the Google AMP version,” he said. the company. said on Twitter. The technology allows Google to track users, DuckDuckGo notes, and forces publishers to use AMP by prioritizing those links in their search results.
AMP technology is bad for privacy because it allows Google to track users further (which is already a ton).
And Google uses AMP to further entrench its monopoly, forcing the technology on publishers by prioritizing AMP links in search and favoring Google ads on AMP pages.
— DuckDuckGo (@DuckDuckGo) April 19, 2022
AMP was originally introduced, or so Google said, as a way to make mobile web pages load faster. But developers and others viewed AMP with suspicion, and some took issue with how Google prioritized AMP pages in search results. Improvements to mobile websites since the introduction of AMP have made it less useful to publishers in recent years, and many (including the edge parent company Vox Media) do not use the framework at all.
Google spokeswoman Lara Levin said in an email to the edge that the AMP allegations were “misleading and repeated a series of false claims.” AMP, he added, is an “open source framework that was developed in collaboration with publishers, technology companies, and Google as a way to help web content load faster” that allows publishers and websites to “easily create great web experiences.
DuckDuckGo’s announcement came as Brave, another privacy-focused browser, announced that it would also skip AMP-rendered pages whenever possible. “And in cases where that’s not possible, Brave will watch as pages are fetched and redirect users away from AMP pages before the page is rendered, preventing AMP/Google code from loading and executing. ”, the company said in a blog. mail. The technology is “harmful to users and the Web in general,” according to the Brave post.
Update April 20 at 5:56 pm ET: Add a comment from the Google spokesperson