Guinness Begins Global Launch of Cold Brew Coffee Beer

The latest development from the cutting-edge brand brings together the iconic magic of Guinness and the distinct flavors of coffee to create a smooth, delicious taste sensation.

Featuring the much-loved coffee notes of Guinness Draft, Cold Brew Coffee Beer is an ideal drink for those who may not have previously considered indulging in a pint of black brew, as well as existing fans. In Britain, coffee was recently named the number one drink by Britons, overtaking tea with 95 million cups of coffee consumed each day.¹.

To create this refreshing new flavor, cold brew coffee (coffee that has been steeped in cold water for long periods of time rather than boiling water) is added to Guinness Draft, along with additional flavors of roasted barley, to balance the delicate flavors. notes of coffee, chocolate and caramel from the first sip to the last. With approximately 2 mg of caffeine per can, the same as decaf, Guinness Cold Brew Coffee Beer is best served chilled, either straight from the can or in your favorite glass; perfect for sipping while catching up with friends, relaxing at home, or enjoyed as a delicious drink in the sun.

Grainne Wafer, Guinness Global Brand Director, said: “The coffee notes already in Guinness make the creation of Guinness Cold Brew Coffee Beer a natural and delicious next step in our proud history of innovation. Coffee is not only a natural flavor companion to Guinness, but a huge part of the culture around the world, most notably in the US where Guinness was first launched. With this latest innovation in Guinness brewing, we are introducing Guinness to new consumers as well as existing fans in the US, and this is our ambition as we launch Guinness Cold Brew Coffee Beer in more countries over the next few years. 12 months”.

Guinness Cold Brew Coffee Beer is available in 440ml can format in Tesco stores across Britain from today, followed by other supermarkets and unlicensed stores across the country in the coming months. It is now available nationwide in the US with plans for it to reach more markets in Europe and Asia over the next 18 months.

This is the latest in a series of pioneering Guinness innovations over the past 12 months, including Guinness MicroDraught dispensing technology that brings Guinness Draft into homes, as well as Guinness 0.0% non-alcoholic beer, which removes alcohol through a cold filtration process. .

Guinness Cold Brew Coffee Beer is GUINNESS’s latest permanent offering, brewed at St. James’s Gate in Dublin by the same brewers as the iconic GUINNESS Draft Stout.

¹Data taken from the Coffee British Association

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