India’s PC market shipped a record 14.8 million units in 2021, according to IDC

INDIA, February 23, 2022 – India’s traditional PC market, which includes desktops, notebooks and workstations, had a strong year with shipment growth of 44.5% year over year (YoY) in 2021 (Jan-Dec) , according to new data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. While the notebook category was the volume driver with shipments reaching 11.6 million units, the desktop category, which saw a sharp decline in 2020, made a comeback with 30% year-over-year growth. This can be attributed to strong demand from corporate, SME and consumer segments.

The market remained bullish as vendors collectively shipped over 4 million PCs in 4Q21 (Oct-Dec). The demand for remote work coupled with better supplies were the drivers of the market. The desktop category continued its upward trajectory driven by demand in the Education and VLE segments, shipping over 800k units for the first time in 8 quarters. Laptops registered more than 3 million units for the second consecutive quarter. The Commercial segment posted strong YoY growth of 81.4% in 4Q21, while the Consumer segment saw more moderate YoY growth as suppliers focused on inventory correction after a very strong 3Q21 (Jul-Sep) .

“As schools and universities continued to operate remotely for the second year in a row, the demand for a computing device became extremely important to students. Some of the students who previously used smartphones/tablets for their virtual classes have opted for a PC for the obvious benefits such as a larger screen and ease of use,” said Bharath Shenoy, Senior Market Analyst, PC Devices, IDC India . Commenting on the current momentum in the notebook category, he adds: “The consumer segment saw strong growth despite facing supply disruptions throughout the year. While established brands managed to get better allocations and ship higher volumes of PCs, newer brands entering the Indian market in recent years struggled to get timely supplies, thus struggling to fully capitalize on the market opportunity.”

Top 5 Company Highlights – 2021

hp inc. continued to lead the overall PC market with a 31.5% share as its shipments grew 58.7% YoY in FY2021. The vendor also led the market and had its biggest quarter in 4Q21 by shipping more of 1.3 million units. The provider had a commanding 32.9% and 30% share of the commercial and consumer segments in 2021, as they grew 57.5% and 60.1% year-on-year, respectively. Strong demand coupled with steady supplies helped the brand manage substantial growth in both segments.

Dell Technologies secured second position with 23.6% share and 47% year-on-year growth in CY2021. The vendor also ranked second behind HP in 4Q21, shipping more than a million units for the second consecutive quarter. While it was a close second to HP in the business segment with a 29.8% share in 2021, it managed to stay ahead of Lenovo but came in a distant second in the consumer segment. The provider also led the enterprise segment with a 38% share, driven by higher demand from Indian IT/ITES customers and their global accounts.

lenovo it continued to occupy its third position behind Dell in 4Q21 and in CY2021 with shares of 17.4% and 18.4% respectively. While the supplier posted impressive 22.8% year-over-year growth in 2021 across all segments, limited supplies affected its overall shipments. However, it did well in the SME segment, coming in second behind HP with a 24.7% share.

Acer Group retained the fourth position with a market share of 8.2% in CY2021, while maintaining a share of 7.7% in 4Q21. As the desktop category made a comeback in 2021, Acer was one of the main beneficiaries due to its established commercial desktop business. The vendor ranked second in the commercial desktop category behind HP with a 25.8% share.

ASUS maintained the fifth position with a 4.4% share in 4Q21 and 5.9% in CY2021, as it grew 36.1% YoY in 2021. Although it achieved healthy growth in the consumer segment in 2021, it began to venture into the commercial segment, growing a staggering 227.2% year-on-year.

Commenting on the outlook, Navkendar Singh, Research Director, Client Devices, IDC India, said: “The market has witnessed unprecedented demand for PCs in the last two years in both consumer and business segments, but it is expected demand will decline in 2022. While digitization and remote work is expected to be the main driver for the SME and enterprise segments, component shortages, supply challenges and rising prices could continue to negatively affect the government and education segments, causing further project delays. We may also see some traction for newer providers in the consumer segment as supplies start to pick up in the second half of the year.”

India PC Market, Top 5 Companies, Market Share, YoY Growth, 4Q21 (Shipments are in thousands of units)

Business

Shipments 4Q21

Market Share 4Q21

Shipments 4Q20

Market Share 4Q20

Unit change year over year (2021 vs. 2020)

1. hp inc.

1,321

32.2%

785

26.7%

68.3%

2. Dell Technologies

1,064

25.9%

808

27.5%

31.7%

3. Lenovo

714

17.4%

540

18.4%

32.3%

4.Acer Group

317

7.7%

251

8.5%

26.3%

5.ASUS

182

4.4%

189

6.4%

-3.5%

Others

507

12.4%

365

12.5%

38.9%

Total

4,105

100.0%

2,938

100.0%

39.7%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, February 2022

India PC Market, Top 5 Companies, Market Share, YoY Growth, 4Q21 (Shipments are in thousands of units)

Business

Shipments 2021

Market share 2021

Shipments 2020

Market share 2020

Unit change year over year (2021 vs. 2020)

1. hp inc.

4,678

31.5%

2,948

28.7%

58.7%

2. Dell Technologies

3,501

23.6%

2,381

23.2%

47.0%

3. Lenovo

2,733

18.4%

2,225

21.7%

22.8%

4.Acer Group

1,214

8.2%

1,005

9.8%

20.8%

5.ASUS

877

5.9%

645

6.3%

36.1%

Others

1,842

12.4%

1,067

10.3%

72.6%

Total

14,845

100.0%

10,271

100.0%

44.5%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, February 2022

Note:

  • Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.
  • The enterprise segment refers to all companies with 500 or more employees, and SMEs refers to companies with fewer than 500 employees.
  • Traditional PCs include desktops, laptops, and workstations and do not include tablets or x86 servers. Detachable tablets and Slate tablets are part of the Personal Computing Device Tracker, but are not covered in this press release.

For more information on IDC’s research, contact Shivani Anand, Senior Marketing Specialist at sanand@idc.com . You can also follow IDC India Twitter Y LinkedIn pages for regular updates.

About IDC crawlers

IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets in more than 100 countries around the world. Using proprietary tools and research processes, IDC Trackers are updated semiannually, quarterly, and monthly. Tracker results are delivered to clients in easy-to-use Excel deliverables and online query tools. The IDC Tracker Charts app allows users to view graphs of data from the latest IDC Tracker products on their iPhone and iPad.

About IDC

International Data Corporation (IDC) is the world’s leading provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise in technology, IT benchmarking and sourcing, and industry opportunities and trends in more than 110 countries. IDC’s insights and analysis help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business goals. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading technology media, data and marketing services company. For more information about IDC, visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC blog for industry news and insights.

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