US communications advisory and analytics firm PublicRelay will establish a media analytics center in the city of Waterford, creating around 40 jobs over the next two years.
PublicRelay opened its first European office in Dublin in 2018, followed by its Cavan site in 2019. Its expansion in Waterford is the company’s third site in Ireland.
Founded in 2008, the company provides clients with insights based on its media coverage in print, online, broadcast and social media.
Its expansion in Waterford is supported by IDA Ireland.
PublicRelay said it will operate in a hybrid fashion with its South-East Hub located at BoxWorks 2, a co-working space in Waterford City.
“Our experience in Ireland has been outstanding since we opened our first office here in 2018. We have been able to access a hard-working, highly educated and friendly workforce, and our Irish team has been a major factor in the success of our business over the last few years. four years,” said Eric Koefoot, the company’s president and chief executive officer.
“We are excited to further expand our operations in Ireland. We looked at a number of locations across the country, but the proximity to the university combined with an excellent facility in such a vibrant area of the city won us over,” commented Karl. Finn, Director of Irish Operations at PublicRelay.
“I was impressed with Boxworks’ flexibility and willingness to adapt to our needs as we built the team,” he added.
Tánaiste and the Minister for Business Commerce and Employment, Leo Varadkar, said they were pleased that PublicRelay had chosen Waterford City as the location for its new media analytics centre, which will create 40 new jobs over the next two years.
“It’s a real sign of the company’s confidence in Ireland and the wealth of talent we have here,” he added.