Top 10 TikTok Financial Influencers

Many Americans don’t learn about personal finance and money management growing up. Because of that, young people may have to figure out the basics of personal finance on their own as adults. Too often, that means adults are confused about how to invest money, live on a budget, or make the most of a limited income.

That’s one of the reasons many young Americans are turning to social media and TikTok influencers to learn how to manage and make more money.

key takeaways

  • TikTok is a social media platform with influencers versed in many topics, including personal finance.
  • Financial influencers on TikTok can provide fun and educational video content.
  • However, some of the TikTok influencers who claim to be financial experts are not, so follow their advice with caution.

What is a TikTok financial influencer?

A financial influencer is someone who shares their knowledge and experience on specific financial topics, primarily on social media. This article looks at the top TikTok financial influencers in various niches in the business and personal finance space, ranging from budgeting basics to more complex topics like investing in cryptocurrencies.

These people have established credibility by offering useful advice to thousands of people around the world. Influencers are known for solving problems and presenting information in a way that is easy for the average person to digest. Successful TikTok influencers know how to present content in an entertaining way that gets them noticed on the massive platform.

TikTok influencers make money primarily from partnerships and by selling their educational products.

Top Personal Finance TikTok Influencers to Follow

Getting financial advice on TikTok can be confusing if you don’t know who to follow. The Investopedia team researched the top financial influencers on this platform, so you know who to follow for various financial topics when starting out.

Tatiana Londono, @tatlondono

  • Tips for investing in real estate
  • Followers: 2.4 million

Tatiana Londono is a real estate investor and the founder and CEO of Londono Realty Group Inc., who shares tips for getting started investing in real estate. A recent video focused on how to buy your first investment property and another shared how to buy a home with less than 20% down. He also discusses a wide range of personal finance topics beyond real estate.

Tori Dunlap, @herfirst100k

  • Tips for Tackling Taboo Financial Topics and Helping Followers Get Paid What They’re Worth
  • Followers: 2.1 million

Tori Dunlap focuses on helping women get rich and equalizing financial opportunities for men and women. She is a self-declared “financial feminist”, who is not afraid to challenge old ways of thinking, including established experts and financial strategies.

Steve Chou, @miesposaquitherjob

  • Tips for building an eCommerce business
  • Followers: 65,000

Steve Chou’s followers consume his content on building an e-commerce business. He shares practical advice to help anyone start their own online business, including tips on finding wholesale suppliers.

Erika Kullberg, @erikakullberg

  • Advice on financial issues from a legal perspective
  • Followers: 8.1 million

Erika Kullberg is a lawyer whose content is about ways to save money through the terms and conditions of popular products. One of his most popular clips explains how to get a free pair of Nike shoes.

Crypto Masun, @cryptomasun

  • Tips for investing in cryptocurrencies
  • Followers: 1.1 million

Crypto Masun is known for its daily crypto content. He shows his audience numerous ways to make money with cryptocurrencies, as well as news and updates from the world of cryptocurrencies. One of his most recent videos explains how a beginner can get started in cryptocurrencies.

Chloe Elise, @deeperthanmoney

  • Tips to build wealth
  • Followers: 247,000

Chloe Elise is a young woman who has become popular for her content on building wealth without losing your life. You can follow her journey as she works to become a millionaire in her 20s.


  • tips to make money
  • Followers: 231,000

Kenny produces content on how anyone can increase the amount of income they earn and protect their investments. Kenny explains relevant and timely topics like investing in real estate and fighting inflation.

Robert Ross, @tik.shares

  • Stock Market Tips
  • Followers: 364,000

Robert Ross is a professional stock analyst, whose content ranges from explaining the math behind meme stocks to the best time to buy stocks in general. If you want to dip your toe in the stock market, Ross is one to watch.

Sara Finance, @sarafinanzas

  • tips for investing
  • Followers: 724,000

Sara Finance followers listen to her advice on how to invest money and grow a business. As a 20-year-old millionaire, many of her videos are aimed at teenagers and young adults. One of her most popular videos shows the million dollar house she bought with the money she earned.

Seth Godwin, @seth.godwin

  • Tips to save money
  • Followers: 795,000

Seth Godwin produces a wealth of content that explains the ins and outs of using credit, buying cars, and maintaining investment accounts. Godwin is known for helping his readers save money through personal finance education. One of his most recent clips explains how to pay less interest on loans.

How to Become a TikTok Financial Influencer

The key to attracting attention is presenting a compelling message to users who want to improve their financial situation. The best TikTok influencers present their information in a clear and entertaining way that grabs viewers’ attention, while also making sure their messages are accurate. It also helps influencers gain followers if they post content frequently, so there is something new to consume, learn, and share.

The legality of offering financial advice on TikTok

Anyone can create content on TikTok, but it takes a lot of effort and persistence to get noticed and become popular on the platform. Influencers must disclose any relationships they have with the companies that make the products they promote to avoid scrutiny from the Federal Trade Commission.

The best social media platforms for financial information

Almost all social media platforms include popular content on personal finance, investing, and entrepreneurship. Facebook, Twitter, TikTok, Instagram, YouTube, Snapchat, Reddit, and LinkedIn are worth considering.

The bottom line

Following financial influencers on TikTok can be an affordable way to start a financial journey. There is almost certainly a personal finance niche on the site that may pique your interest. If you find financial concepts confusing, it may help to talk to a certified financial planner.

What are social networks?

The term social networks refers to a computer technology that facilitates the exchange of ideas, thoughts and information through networks and virtual communities. Social networks are based on the Internet and provide users with rapid electronic communication of content such as personal information, documents, videos and photos. Users interact with social networks through a computer, tablet or smartphone through web-based applications or software. While social media is ubiquitous in the United States and Europe, Asian countries like Indonesia top the list for social media usage. More than 4.6 billion people use social media, as of January 2022.

What is personal finance?

Personal finance is a term that encompasses managing your money as well as saving and investing. It covers budgeting, banking, insurance, mortgages, investments, retirement planning, and tax and estate planning. The term often refers to the entire industry that provides financial services to individuals and households and advises them on financial and investment opportunities.

What is cryptocurrency?

A cryptocurrency is a digital or virtual currency protected by cryptography, which makes it nearly impossible to counterfeit or double spend. Many cryptocurrencies are decentralized networks based on blockchain technology, a distributed ledger enforced by a disparate network of computers. A defining characteristic of cryptocurrencies is that they are generally not issued by any central authority, making them theoretically immune from government interference or manipulation.

Note: This is not an official endorsement of any person or brand mentioned. Influencers cannot be licensed financial professionals.

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