Wayflyer enters the creator market with the acquisition of Peblo

The Irish tech unicorn hopes to advance more than $500 million to creators over the next year through Peblo, which will remain an independent brand.

Dublin-based Wayflyer has moved into the influencer market with the purchase of creator funder Peblo, Wayflyer’s first major acquisition to date.

Irish startup Peblo provides funding to bridge the gap between the upfront cost and customer payment, as many creators have to wait months for their partner brands to pay them. Clients can also view invoices, brand agreements and expenses on the funder’s platform.

Wayflyer said its acquisition will mean individual creators can access up to $2 million in funding through Peblo. The e-commerce finance company expects to advance more than $500 million to creators over the next year.

“By 2026, 15 million influencers are expected worldwide, so the creator market is growing too fast for us to ignore,” said Wayflyer CEO and co-founder Aidan Corbett.

“This strategic acquisition means that both online brands and the creators they partner with to market their products will benefit from our best-in-class subscription, funding and marketing analytics,” Corbett added.

Following the multi-million dollar acquisition, Peblo will remain an independent brand and will be able to take advantage of Wayflyer’s subscription capabilities and e-commerce industry knowledge. You’ll also be able to connect influencers with relevant eCommerce brands through the Wayflyer platform.

Peblo’s team will join Wayflyer’s rapidly growing workforce, which grew 525% last year.

The Dublin-based company plans to hire more than 400 people across its global offices by the end of this year. Last month, Wayflyer revealed a recent wave of senior hires as part of its global expansion.

The acquisition was funded by Wayflyer’s $150 million Series B funding round, which closed earlier this year and raised the fintech’s valuation to $1.6 billion.

This made Wayflyer Ireland’s sixth tech unicorn, joining Intercom, Fenergo, Workhuman, LetsGetChecked and Flipdish, who achieved unicorn status earlier this year.

The revenue-driven growth and financing platform had already raised $76 million in a Series A funding round last May and expanded into new markets including Australia, Spain and the Netherlands.

“Wayflyer is one of the fastest growing fintechs in Europe,” said Peblo CEO and co-founder Jake Browne. “We are delighted to be part of their impressive story. Aidan and the team’s knowledge of the Internet economy is second to none.

“Content creators are largely ignored in financial services and by leveraging Wayflyer’s incredible resources, we can now change that.”

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