Current Market Trends for the Fastest Growing SMB Industries

Do you have a small or medium business?

As you know, to stay competitive in any market, you need to be one step ahead of your competitors.

One way to stay ahead of your rivals is to analyze their traffic and demographics.

If your competitors don’t have a high volume of traffic, it may be more difficult to gain insight into their marketing data.

We’ve made it easy for you to quickly see how your industry competitors are gaining success so you can too!

Let’s look at key insights from a study of the fastest growing industries in SMBs and how Semrush can provide similar insights into your competitive landscape.

About the study

The Digital market trends for the fastest growing industries within the SMB segment The study looked at the global traffic and growth patterns of SME websites between 2019 and 2021.

The study used the OECD definition of an SME that has less than 500 employees and annual revenue of $500K – $10M.

Semrush relied on data from its .Trends platform to analyze 150,000 SMB domains, in addition to SMB information from Crunchbase.

You can get the full study of marketing trends here, but let’s look at the highlights to help you get started on your next marketing strategy.

Fastest growing SME industries based on year over year traffic growth

What was one of the most positive ideas that came out of the study?

Site traffic across all SMB segment websites increased throughout 2021.

The following were the best performing SMB industries, relative to year-over-year traffic growth:

  • Pharmaceutical (+406.18%)
  • Venture Capital (+405.90%)
  • Facilities Services (+384.14%)
  • Storage (+305.85%)
  • IT and Electronics (+284.88%)
  • Biotechnology (+222.67%)
  • Health (+220.38%)
  • Civil Engineering (+216.41%)
  • Oil and Gas (+153.49%)
  • Nanotechnology (+149.64%)

The pandemic played a significant role in the exponential growth of many sites in these verticals, especially considering disruptions to supply chains, skyrocketing prices of consumer goods, focus on healthcare and medicine , and the financial boom.

The growth of the websites of the main SMEs vs. Industry Leaders’

Below, you can see the growth rates of the top five most visited SME websites along with the websites of the top five industry leaders in each of the industries listed above.

Screenshot from Semrush Digital Trends, November 2021

With the exception of Venture Capital and Nanotechnology, the five SMB websites with the fastest year-over-year traffic growth grew 420 times faster than the leaders in their industry.

Websites from well-known brands in the pharmaceutical industry, such as Walgreens, saw 275.17% YoY traffic growth, while SME websites from brands like Tricida saw 64,961.37% YoY traffic growth.

Top Traffic Channels for the Fastest Growing SMB Websites

Which traffic channels bring the most visitors to the fastest growing SME websites?

According to the study, these channels lead visitors to the 150,000 SMB websites that were analyzed:

  • Direct – Visitors who arrive without a traceable source, such as typing the website’s URL into their browser’s address bar or using a saved bookmark to reach an SMB website.
  • Search: Visitors who click a link in Google’s organic search results to reach an SMB website.
  • Referrer: Visitors who click a link on another web page to reach an SMB website.
  • Paid: Visitors who click on a paid advertisement to reach an SMB website.
  • Social: Visitors who click on a social network link to reach an SMB website.

The following image shows a breakdown of traffic channels by industry:

Current Market Trends for the Fastest Growing SMB IndustriesScreenshot from Semrush Digital Trends, November 2021

Some notable standouts include SME websites at:

  • Computing and Electronics, which received 86.04% of its visitors from direct sources.
  • Civil Engineering, which received 53.11% of its visitors from organic search.
  • Nanotechnology, which received 51.35% of its visitors from referral sources.
  • Venture Capital, which received 48.93% of its visitors through social networks.

Top Social Media Channels for the Fastest Growing SMB Websites

Social media marketing is an important component of any digital marketing strategy.

Let’s take a look at the top social networks that drove visitors to SMB websites in the fastest growing industries.

Current Market Trends for the Fastest Growing SMB IndustriesScreenshot from Semrush Digital Trends, November 2021

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