Samsung is adding a new and extremely exploitable customization option to its Bespoke line of refrigerators. Put the company up to $500 and you can have any photo or image you want printed on the double doors of the unit. You can choose a favorite piece of art, a child’s doodles, or just put your own face on your own refrigerator for no good reason.
The option will roll out to buyers later this year (if you need to know the exact minute it kicks in, you can sign up for alerts here), and if you already own a Bespoke refrigerator, you can order the door panels separately and exchange them. The cost is $250 per panel, and Samsung says they’ll take about 8 weeks to print and ship.
Samsung heavily markets the Bespoke line of refrigerators for their modularity and customization. However, before you could only choose from a limited selection of colors and some patterns (in the UK, for example, you can buy units emblazoned with the Union Jack in time for Queen Elizabeth II’s platinum jubilee).
Giving customers the option to add any image they want will almost certainly lead to some very, very ugly fridges in people’s kitchens, but I suspect that’s part of the charm of the feature. Samsung tells us it will also moderate customer-requested images with a combination of automated filters and human review. You’ll be looking for copyright violations and explicit images, but other than that: go nuts.
Update, May 19, 11:49 am ET: Updated story to include additional details from Samsung about content moderation.