Suggestions for Presenting the ‘realityOS’ Trademark in a Potential WWDC Ad

Before WWDC kicks off in just over a week, interesting details of the trademark filing for “realityOS,” the name of Apple’s upcoming AR/VR headset operating system, have resurfaced online, offering a clue as to what Apple may have in store to share at this year’s conference.

The two separate trademark applications (1, 2) were resurfaced by Parker Ortolani on Twitter, who notes that while both were initially filed on December 8, 2021, more interestingly, both are listed with foreign filing deadlines of June 8, 2022, just two days after the speech. Apple main at WWDC. Another filing on the USPTO website lists a foreign filing deadline of June 9, 2022.

The presentations themselves are not labeled or marked as Apple trademarks, but various indications indicate that the Cupertino tech giant owns them. The presentations are under a company that goes by the name of “Realityo Systems LLC”, and as noted by Parkerthe corporate location used by this company is the same address that Apple has used in recent years to retain release names for macOS California prior to release.

Apple accidentally referenced “realityOS” in the App Store update logs earlier this year, confirming its existence in some way. rOS, short for realityOS, was first reported by Bloomberg in 2017 under the internal codename “Oak”.

realityOS will first run on a high-end, niche AR/VR headset that Apple plans to announce this year or early next, according to Bloomberg. Apple recently previewed its mixed reality headset on its dashboard, implying that the product is nearing completion.

The headset will feature two 4K micro-OLED displays, 15 camera modules, powerful processors equivalent to M-series chips, eye-tracking capabilities, hand gesture support, spatial audio, and other features. When it launches, the headphones are expected to cost around $3,000.

Rumors have been quiet about whether or not Apple plans to announce hardware at this year’s WWDC, but the trademark filing dates suggest Apple may have more to share about its vision for the future of AR/VR. For the first time since September 2019, Apple is also inviting select members of the press and has invited developers from the ‌App Store‌ community to attend a special event at Apple Park on June 6.

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