Rokoko’s $3M Strategic Extension Platform • TechCrunch

There are times in the life of a startup when you don’t really want or need to raise money, but an opportunity comes along that’s so good that you create a new round just so you can attract a strategic investor.

That was the situation Danish motion capture and animation company Rokoko found themselves in over the summer. I wrote about his $3 million strategic round that valued the company at $80 million, a round put together specifically to allow Zepeto to buy its way up Rokoko’s cap table.

When that kind of thing happens, you usually don’t need a deck in depth; the investor is already pretty sure he wants to invest, and you are pretty sure you love the investor. Besides, if the deal doesn’t go through… whatever, you didn’t need the money anyway.

When I spoke with Rokoko, I found myself wondering: What were they using as a deck in this very specific circumstance? Fortunately, the CEO of the company was happy to share the platform with me. So for this week’s pitch deck teardown, I’ve got something a bit unusual: a strategic spread deck!

Let’s take a closer look.


We’re looking for more unique pitch decks to take down, so if you want to submit your own, here’s how you can do it.


Slides in this deck

  1. deck slide
  2. problem slide
  3. solution slide
  4. Product Roadmap Slide
  5. Market size slide
  6. Market trajectory slide
  7. “Business Flyer” – Business Model Slide
  8. “The Rokoko Platform in 2 Years” – Product Roadmap Slide (Redacted)
  9. “Conquering New Vertical Markets, Starting with Healthcare” – Market Opportunity/Expansion Slide
  10. team slide
  11. “We are moving in the most powerful human movement dataset in the world” – market trajectory slide
  12. “Company Background” – Metrics and Progress Slide (Redacted)
  13. Financial projections (redacted)
  14. “Rokoko at a Glance” – KPI Slide
  15. “Fundraising History” – fundraising trip slide, with ratings
  16. closing slide

three things to love

If you’re building a company in the creator space, you better have a beautiful platform. And oh my gosh, Rokoko delivers on that front.

absolute clarity

[Slide 2] Problem slide. image credit: rokoko

Rokoko’s gear is all about movement and capturing it. How the hell do you capture that on a still frame slide deck? Well slide 2 gives you the answer. This slide is an absolute masterpiece of storytelling. By contextualizing a human being in motion alongside a digital counterpart, Rokoko shows what he does in a single side-by-side.

Photography is great, of course, and evokes motion and movement. Anyone who has tried to animate something by hand knows how difficult it is to make motion look natural. The two images go a long way, and the caption goes even further: We live in a universe where a wide range of movement needs to be captured to make life easier for animators. It’s not hard to imagine that being true for games, animated movies, and much more. I love the simplicity of this slide and how much work it does. It’s a great way to set up the conversation.

A large market with large adjacent markets

You know all the praise I just heaped on Rokoko above? It gets better. I’m already convinced that this is a good opportunity, but then they go and tell us that there are also a lot of additional opportunities:

[Slide 4] Adjacent markets. image credit: rokoko

If you’re building a company in the creator space, you better have a beautiful platform. And oh my gosh, Rokoko delivers on that front.

It makes sense that creators, especially low- and mid-budget game and animation producers, are a large and growing market. Seeing that Rokoko has thought about (and is executing) a market expansion is exactly what investors want to see.

For a lot of companies, I’d back off on this point, saying this is fragmentation and lack of focus, but I really like how Rokoko tells the story on this one: they’re thinking about health and life sciences, web3, sports, and other cases of use, but they don’t give it much importance. It shows that they are on top of things without actually diverting too many resources. At least, that’s what I hope. If I were looking to invest, I’d ask them how many resources they’re using, but given the way this slide is designed and worded, I’m confident they’re running some initial pilots/tests.

The outlier is “Automotive and Robotics,” where the company casually dismisses the fact that they have Tesla, Volkswagen, BMW, Ford, and Mercedes as existing customers. That’s downplaying what’s going on, but it’s a great way to tell this part of the story. Yes, there are a number of questions that immediately spring to mind: How are they using your product? How much are the contracts worth? How did you get them? What can you do to increase your presence there? How can you capture even more robotics and automotive customers? But as far as storytelling goes, it suggests a strong core market (creators) and a plethora of potentially lucrative market extensions. It’s a great place to be as a startup.

Oh, and about those creators…

The first time I clicked on the Rokoko deck, I was confused about the order; He would have changed slides 4 and 5. But on closer inspection, I see what they’re doing. Instead of doing a “this is our core and here are the other opportunities”, they are doing it the other way around. Slide 4 lays the groundwork and then slide 5 delves into the core audiences, showing that there is a lot of opportunity for growth.

[Slide 5] About those creators… image credit: rokoko

This slide tells such an important part of the Rokoko story: Slide 4 covered the big picture, and here the company double-clicks on the creator economy; the additional context shows where amateur and low-level professional producers place their content. And it’s encouraging to see that the company also has room to become high-end content, produced by the likes of Disney+, Apple TV+, Hulu, HBO Max, Prime Video and Netflix. It shows the width and breadth of the clients that are using these services.

This round is about attracting an investor who already wants to participate, so I’ll forgive Rokoko for this, but if this were a more general venture capital round, I’d invite them to talk more about what that “strong growth” is. . it seems in numbers.

In the rest of this teardown, we’ll take a look at three things Rokoko could have improved or done differently, along with her full introduction!

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